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Company balloons and organization of children's holidays, distribution of children's products offline and online

  • 350,000 $

Family business, operating since 2014. The company has an exclusive contract to distribute 15 brands, 600 SKUs, a warehouse in Singapore and a professional team of 5 people.


Brands the company works with:


1) Mitera-luxury home Products in Singapore


2) Simba Baby - No. 1 Brand of products in Taiwan


3) Kidsme Baby-English feeding products


4) Bebemi Snacks-Organic Korean baby snacks (Singapore, Malaysia, Indonesia, China)


5) the 5 Phases hybrid glass bottle from the United States (Asia and the Pacific)


6) CrotecWagon-universal vans for all needs (Asia-Pacific region)


7) Quway Educational Products - audio books for little ones from Taiwan (Singapore, Malaysia)


8) Blooming Bath - Accessories for swimming of USA (South East Asia)


9) Yaya Playyards-Korean Playyards, Hello Kitty Licensed products and more (Asia)


10) Bimirth-electronic items for babies (Singapore, Malaysia)


11) iBeliBaby-High chairs (Singapore)


12) Yoomi-self-preservation milk bottles (Singapore)


13) Kiddy Car Seats-car Seats from Germany (Singapore)


14) Soapsox-bathing Accessories for babies (Singapore)


  


Distribution channels (offline channels) - 60 % offline:


1)OG Departmental Store-3 main outputs


2)BHG-2 outputs


3)1010 Mother & Child-3 outputs


4)Kiddy Palace-16 shops


5)Tom & Stefanie is a 8 chain stores


6)Watsons-5 points (waiting for 3 more)


 


Internet channels 40% online:


(1) Redmart.com


2) Lazada


3) Qoo10


4) Mums.sg


5) Iprice.sg


6) Iprice.sg


7) Mamahood.com.sg


Direct consumer B2C sites:


1) Supermom - 2 sites


2) SPH-2 sites


3) Mummy Market-7 sites


  


1) Optimized business Warehouse operations are automated and outsourced to 3PL.


2) one of the largest in the industry of children's business - large brands, huge marketing and a well-known name in the industry.


3) "a Profitable business".


4) Database - the Database can be used for many business segments.


  


Market size- $ 77.64 billion


Singapore-40,000 babies - $0.24 billion;


Thailand - 1 000 000 kids - $6 billion;


Indonesia-4,500,000 babies- $ 27 billion;


Malaysia-500 000 babies - $ 3 billion;


Vietnam – 1 500 000 babies - $ 9 billion;


America-4,000,000 babies - $ 24 billion;


Australia is about 300,000 kids - $ 1.8 billion;


England-700 000 kids - $ 4,2 billion;


Canada – 400,000 kids - $ 2.4 billion;


Market size is calculated based on the number of children born each year x 5 years x 12 months x USD100 monthly Expenses


Purposes:


- Enhancing Internet presence in e-Commerce in Singapore / Malaysia. - Become the # 1 e-Commerce platform and content in these 2 countries in the kids ' industry;


The income of SGD 1 million and a profit of 300 000 SDG for 1 year after the investment;


- Sales of 1.5 million-2 million SGD for 2 years (2019 and 2020) in Singapore;


- Team automation;


- Operations and Warehousing will also be transferred to outsourcing logistics so that staff can better focus on marketing;


- Expansion to Malaysia and Indonesia. The creation of the portal;


- Aggressive Roadshows, marketing and Christmas promotions will be made to increase sales for the fourth quarter.

Learn more

About the project

General information
City Singapore
Business industry
More
Financial performance
The size of the sold share 49% of the shares
Required volume of investments 350 000 SGD
Annual yield (%) 50%
General information
City Singapore
Business industry
More
Financial performance
The size of the sold share 49% of the shares
Required volume of investments 350 000 SGD
Annual yield (%) 50%
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